A bachelor's degree is now required for jobs that used to be held by high school grads. Could this actually hurt your business?
There's an idea that the person with a degree is "better" than a person without one. Indeed, The New York Times recently reported on the relatively new phenomenon of companies hiring people with college degrees for jobs that historically didn't require college degrees. Are you doing this in your business?
If so, I have to ask, better for what? Yes, having a four year degree does show a degree of dedication. You have to pick a major, take class after class, write paper after paper and work on dreaded group projects. (Which, in my humble opinion, should be banished off the face of the educational earth unless the professor is willing to act as a proper manager, which most are not.) But, anyway, in theory you learn some things and you demonstrate that you have stick-to-itiveness. This is worth something.
But what? You also have to assume that no one enrolled in college, shelled out fantastic amounts of tuition and studied for hours to memorize the philosophies of 40 different dead people with ambitions of becoming an administrative assistant. No, they had other goals.